Worlds of difference add to the splendour that makes this such a surprisingly diverse county. Imagine a lively capital city and the rural delights of traditional English countryside. There are uplands revealing far off horizons, secluded, almost secret valleys and some of the most beautiful stretches of waterways in Britain - a place where momentous events and discoveries changed the world.
The vibrant city of Leicester has the best of both worlds – here the past rubs shoulders with the present, shopping and sport stand side-by-side with history and heritage.
A network of arcades and lanes, boutiques, major chain stores, specialist shops and one of Europe's finest markets offer a unique shopping experience.
Add to that historical links from Roman to Victorian times, lively bars and clubs and the riverside development and visitors to Leicester are spoilt for choice.
Watch out for the National Forest Millennium Discovery Centre. Discover it. Witness it. Be involved in it.
In the country relax in the gentle rolling countryside, ancient villages and hunting traditions in the east. The historic Charnwood Forest offers rocky outcrops and Iron Age settlements.
Among Leicestershire's notable towns are Melton Mowbray, home of the pork pie and Stilton cheese and Market Bosworth, where Richard III met his infamous end.
Come on a voyage of discovery and experience the green and beautiful county with the vibrant, colourful city of Leicester at its heart. You will be pleasantly surprised.