Popular British brands
Aquascutum
Aquascutum (www.aquascutum.co.uk) is a fine example of British style and was worn by Sir Winston Churchill himself. In recent times this brand has been given a revamp, with the womenswear collection being modernised and the accessories range expanded. The new Aquascutum collection has a much younger, high fashion feel, which has wide appeal.
Jaeger
Renowned worldwide for its modern classic style in both men’s and womenswear collections, Jaeger (www.jaeger.co.uk) has recently been trying to reinvent itself with a new trend collection. However the main line still has a classic conservative feel with a contemporary twist. If you are looking for wool tailoring, knitwear and coats, Jaeger is for you.
Jigsaw
Undeniably popular with women of all ages, Jigsaw (www.jigsaw-online.com) uses classic designs, rich yet subdued colour palette and high-quality fabrics. The use of trimmings and patterns within the fabric make this brand striking without being over the top. Great if you want a classic style without the glitz.
Karen Millen
This British designer made her name in the 1980s with her sexy trouser suits. Whilst trouser suits feature in her collection, Karen Millen (www.karenmillen.com)’s range now encompasses a variety of catwalk-influenced clothes. Here you will find a mixture of vintage silk dresses and cashmere-beaded cardigans, plus much more.
Monsoon
Monsoon (www.monsoon.co.uk) was the first store to bring hippy chic to the high street and has not strayed far from this influence. Both vibrant and sumptuous, this store has a range of daywear and eveningwear to suit all, without breaking the bank. If you like floaty feminine lines you won’t be disappointed.
Next
Women across the UK have grown to love this safe yet stylish store for office, evening and casual clothes. Next (www.next.co.uk) have a wide range of streamlined suits, (some of which are even machine washable), sizes to fit all and an abundance of stores across the country. There is something for everyone here, as they also have mens', kids’ and homeware sections in the store.
Ted Baker
There are lots of unusual prints and styles to be found at Ted Baker (www.tedbaker.co.uk) and there is certainly a high fashion feel through the stores. Women can enjoy a range of party dresses, fitted tops and jeans, whilst men have a range of suits, well-cut shirts and casual tops to choose from. Affordable, tailored fashion.
Topshop
Young and trendy? Head for a Topshop (www.topshop.co.uk/) store and you’ll be spoilt for choice with a huge range of the season’s hot styles at prices you can afford. Topshop continues to feature ranges by recent graduates alongside established names so what are you waiting for?